The chairperson of the Sharjah Investment and Development Authority (Shurooq), Bodour Al Qasimi, has conducted a detailed inspection to oversee the progress of two new projects currently under development.
The projects include the Sharjah Sustainable City, a first-of-its-kind project in the emirate that meets the highest standards of green economy and environmental sustainability, which is being developed by Shurooq in partnership with Diamond Developers, as well as Shurooq’s largest beach development project, the Al Hira Beach project.
Al Qasimi toured the two projects and was briefed on the status of their progress and the facilities and amenities planned for each site.
The Shurooq chairperson was updated on the stringent criteria followed to ensure completion of the projects on time in line with Sharjah’s vision to accelerate the advancement of the tourism and real estate sectors.
Al Qasimi was accompanied by Ahmed Obaid Al Qaseer, the acting chief executive officer of Shurooq; Yousif Ahmed Al-Mutawa, the chief executive officer of Sharjah Sustainable City; and several directors of various departments under Shurooq.
Shurooq’s Sharjah Sustainable City project
A model for future cities, The Sharjah Sustainable City aims to be an urban mixed-use residential community with a design that meets the highest social, environmental, and economic sustainability criteria.
The $544.5 million (AED2 billion) project extends over 7.2 million square feet and is being implemented in four phases.
The first phase includes 280 villas that have been fully sold out, while the second phase includes 324 villas, of which 55 percent have been sold and is scheduled to be delivered in March 2023.

Adopting renewable and clean energy systems, the sustainable community comprises eco-friendly and energy-efficient three-, four- and five-bedroom villas, indoor vertical farms, a school, and service facilities such as gymnasiums, separate swimming pools for men and women, and dedicated playing areas for children.
The second project currently under development includes the Al Hira Beach project, which Shurooq commenced in February 2021
Shurooq’s Al Hira Beach project
Touted as Shurooq’s largest beach development project, the $23.68 million (AED 87 million) Al Hira Beach project extends over a 3.5-kilometre stretch across the shoreline overlooking the Arabian Gulf in the Al Fisht area in Sharjah.
It comprises three clusters with six retail units in each, featuring 18 restaurants and cafes, a promenade, marina, sports facilities, and service amenities.

Al Hira Beach is the second inclusive beach project developed by Shurooq after the Khor Fakkan Beach.
It has marked 98 percent completion, and the commercial units are ready to be rented. The beach is scheduled to open for visitors and beachgoers in Q2 2022.
Al Qasimi thanked all the teams involved in the various stages of construction of the two projects for their efforts and keenness to complete the work on time and in adherence to the highest quality standards.
She emphasised that the Sharjah Sustainable City project aligns with Shurooq’s strategy of bolstering environment-friendly investments, business diversification, and developing projects with the highest long-term impact.