Dubai’s InsuranceMarket.ae has been in the limelight, following a viral Instagram video.
The video showed multiple advertisements by the company in the city’s roads and highways, with the video caption titled, “At this point, I just wanna know the marketing budget approved for this.”
Arabian Business reached out to InsuranceMarket.ae for the same, and here is what they had to say:
InsuranceMarket.ae invests ‘significantly’ in marketing, says company CEO
Addressing the video that got almost 500,000 views in two days, InsuranceMarket.ae founder and chief executive Avinash Babur told Arabian Business in an exclusive statement that the visibility of the insurance provider across various advertising platforms in the emirate is “a testament to our commitment to making insurance accessible and understandable to everyone in the UAE.”
He further explained that the company’s marketing efforts are “designed to engage with our community, providing them with information and options that empower them to make the best insurance choices for their needs.”
When asked how much is their marketing budget valued at, Babur said: “While we do invest significantly in marketing to ensure our message reaches a wide audience, the specific figures of our marketing budget are part of our competitive strategy and, therefore, we prefer not to disclose them publicly. Our focus is always on delivering value to our customers, insurer partners, and the community. This approach has been central to our growth and the trust we’ve built in the market.”
InsuranceMarket.ae, which has been operating in the UAE insurance sector since 1995, provide insurance services to individuals and companies.
The insurance provider has tied up with major insurance providers like GIG Gulf, RSA, Sukoon, QIC, and Tokio Marine, and offer customers different coverage choices and special features.
“We are grateful for the continued support from our policyholders, insurer partners, and our dedicated team of professionals who are the backbone of our success. Together, we are committed to innovating and improving the way insurance is experienced in the UAE, blending technology and personal touch to serve our community better,” Babur concluded.
How have Instagram users responded to advertisements by InsuranceMarket.ae?
Users have also commented on the video expressing their opinions.
“Alfred is everywhere. Alfred watches all,” said one Instagram user.
Alfred is the company’s mascot, inspired by DC Comic’s Alfred, who is Batman/Bruce Wayne’s loyal companion. Alfred currently reaches out to the people of the UAE through radio, digital media and newspapers and is the face of InsuranceMarket.ae.
“Is this video part of their marketing budget?” another user commented.
“I see this guy [Alfred] more than I see my own friends,” said another Instagram user.
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