InsuranceMarket.ae has gone viral recently following multiple billboards across the city and the famous jingle that plays across radio stations in Dubai. The company has now announced a new version of the well-known jingle featuring mascot Alfred as a rapper.
Created by the ‘Voice of Dubai’ Ahmad Haffar, the original jingle has been a familiar sound on radio stations and digital platforms throughout the UAE for the past three years. Now, Haffar has reimagined the tune, incorporating rap elements and synchronised lyrics.
The decision to revamp the jingle comes as InsuranceMarket.ae continues to expand its range of insurance solutions, including car, health, home, life, travel, and business insurance.
InsuranceMarket.ae invests ‘significantly’ in marketing, says company CEO
Earlier this year, Arabian Business reported the company’s marketing campaign across the UAE in response to a viral Instagram video showcasing its ads across Dubai.
The viral video caption read, “At this point, I just wanna know the marketing budget approved for this.”
Without confirming the actual numbers, founder and chief executive Avinash Babur said, “While we do invest significantly in marketing to ensure our message reaches a wide audience, the specific figures of our marketing budget are part of our competitive strategy and, therefore, we prefer not to disclose them publicly. Our focus is always on delivering value to our customers, insurer partners, and the community. This approach has been central to our growth and the trust we’ve built in the market.”
InsuranceMarket.ae, which has been operating in the UAE insurance sector since 1995, provide insurance services to individuals and companies.
The insurance provider has tied up with major insurance providers like GIG Gulf, RSA, Sukoon, QIC, and Tokio Marine, and offer customers different coverage choices and special features.
Follow us on
