Business Network International (BNI), which claims to be the world’s largest networking and referral organisation, announced the introduction of BNI TERRA, the first-ever Net Zero Chapter within its global network, in BNI South Dubai.
BNI TERRA aims to take proactive measures to reduce its carbon footprint and lead by example in the business networking community.
The company said the new initiative adopts a hybrid meeting model, recognising the urgent need for sustainable practices.
“Physical meetings are held once a month at the LEED-certified Rove Hotels in Expo City Dubai, renowned for its sustainable practices and for the rest of the month the team meets online,” the company said in a media release.
In addition to this, the group will proactively organise activities that will ensure the emissions are offset, it said.
To eliminate the use of printed business cards, placards with QR codes have been placed to reduce the chapter’s carbon footprint further.
“BNI’s global support team is impressed by the BNI TERRA Chapter in BNI South Dubai, UAE taking proactive steps to become the first-ever Net Zero Chapter in BNI,” Claire Sherman, Senior Director of Global Strategy, Global Support Team at BNI, said.
“This is a great embodiment of our core value of ‘Traditions and Innovation’ – taking a proven, structured meeting that’s helped business owners for over 39 years to grow through referrals and ensuring an even more positive impact on the community it serves,” she added.
Suresh Raju, Executive Director of BNI South Dubai, said by innovating eco-friendly meeting solutions and forming partnerships that support the organisation’s environmental goals, BNI TERRA will be making a significant contribution to global sustainability.
“We are proud to lead BNI TERRA as the world’s first Net Zero Chapter in BNI,” he said.
BNI UAE said it has also achieved a significant milestone with over 1,300 members, reinforcing its position as the largest and most successful business networking organisation in the UAE.
Operating in 79 countries worldwide, BNI works to empower businesses through structured networking, referrals, and professional development opportunities.
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