A new luxury hotel concept incorporating the design subsidiary of world-famous car maker Porsche is targeting Dubai as part of its launch plans.
Deutsche Hospitality and the Porsche Design Group are joining forces to present the Steigenberger Porsche Design Hotels brand.
According to a statement, the Steigenberger Porsche Design Hotels will bring together “design, technology and lifestyle at the very highest level”.
It added that investor interest in the new brand is “considerable”, with the first planning stage involving the establishment of up to 15 hotels in global metropolises such as Dubai, London, Singapore and Shanghai.
The hotels will offer at least 150 rooms, suites, and penthouses. They will also have restaurant and bar concepts, Meet&Greet Cubes and a health and beauty facility and gym extending over a minimum area of 1,000 square metres.
“Steigenberger Porsche Design Hotels creates a brand which marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and service quality of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels/Deutsche Hospitality.
“Our joint goal is to establish a new hotel product for a global target group which seeks uniqueness and which has the highest aspirations regarding quality.”
Dr Jan Becker, CEO of Porsche Design Group, added: “Innovative rooms and suites will feature a singular design and interior which captures the spirit of the environment. Travellers in search of extraordinary experiences will be able to find Steigenberger Porsche Design Hotels at some of the world’s most breath-taking locations.”
Bernhardt said: “For us, Steigenberger Porsche Design Hotels constitutes an important step towards appealing to an attractive target group in the long term and towards meeting growing requirements for individuality, exclusivity, design and an inimitable hotel experience.”
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