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In pictures: Emirati artists start work on UAE Nation Brand logo
The 49 Emirati artists began their mission to design the national logo that tells the UAE’s inspiring story of constant development and promote its global presence.
Through the workshop, the artists focused on reflecting the seven key values of giving, openness, innovation, tolerance, credibility, social cohesion, and a futuristic vision. All Image Courtesy: WAM
H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture & Arts Authority, said, “It is with a great sense of national pride that we see these 49 talented persons from across the seven emirates convening today in response to the call from His Highness Sheikh Mohammed bin Rashid Al Maktoum and His Highness Sheikh Mohamed bin Zayed Al Nahyan to collectively create a new national brand identity for the UAE.”
Through the workshop, artists, designers, sculptors, authors and researchers gathered in teams and brainstormed creative multi-faceted designs.
Artists will work in seven groups titled Al Dana, Al Saqr, Al Nakhla, Al Sedra, Al Boom, Al Ghaf and Al Barjeel.
Discuss innovative designs in a day-long workshop, and presented 14 general concepts and outlines. Seen with Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Dubai Culture & Arts Authority.
Mohammed Abdullah Al Gergawi, Minister of Cabinet Affairs and the Future, said the mission of the artists is “national and historic”.
