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In pictures: Fitness-friendly abayas by Saudi designer Eman Joharjy

Saudi modest sportswear designer based in Jeddah Eman Joharjy are cashing in on the growing popularity of the so-called sports abayas, as many women push back against traditional attitudes of equating chastity with dress code.

Saudi women stretch before a jog in Jeddah's historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

Saudi women pose for a selfie after a jog in the streets of Jeddah’s historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

Saudi women jog in the streets of Jeddah’s historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

Saudi women jog in the streets of Jeddah’s historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

Saudi women jog in the streets of Jeddah’s historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

Saudi women jog in the streets of Jeddah’s historic al-Balad district. Colourful and oozing defiance, a sports-friendly version of the abaya gown was once considered a symbol of cultural rebellion in conservative Saudi Arabia, but it is fast becoming the new normal.

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