Connected commerce, more colloquially called cCommerce, could eventually serve up to 40 percent of the MENA’s $1 trillion retail market, according to recent research.
cCommerce takes place via social media platforms, as well as chat and messaging apps such as WhatsApp, providing physical stores and online brands with a way of turning real-time conversations into converted sales.
Businesses can sell more by bringing the check-out experience to the channels that customers prefer and use every day, according to the white paper launched by Zbooni, which has compiled insights from leading brands such as Chalhoub Group, Checkout.com, and TikTok.
The CEO and co-founder of Zbooni, Ramy Assaf, said: “We are at the cusp of an exciting retail transformation built around personalised selling.
“cCommerce has the potential to serve businesses across a wide variety of industries, whether they are brick-and-mortar, online-only or omnichannel. Wherever there is an interaction before a transaction, cCommerce can help.
MENA missed the initial wave of eCommerce and has been playing catch-up ever since, but the region is geared-up to take full advantage of cCommerce.
Assaf added: “Most people in MENA use social media and chat apps frequently every day, and cCommerce is a natural evolution towards shopping in the same way we chat with friends.
“For businesses, it opens a whole new avenue for engaging customers and maximising sales. In this way, cCommerce could quickly surpass eCommerce, as the region’s preferred way of retailing.”
Watch the video for key insights from the white paper on cCommerce.
(Source: ArabianBusiness YouTube channel)
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