More than ever customers and businesses rely on cloud communications platforms to work, shop, and socialise. For businesses to remain relevant in this ever-more connected world, focusing on improving communications is essential, or they are to be left behind.
Covid-19 has exacerbated this trend, with customers shifting their activities online to a greater and greater extent, leaving those businesses ignoring the paradigm change behind.
Joining Arabian Business, Hussein Malhas, VP Revenue – MENA of cloud communications firm Infobip, discusses these issues, along with how his firm is seeking to bridge the gap between consumer and business.
Watch the video above for the full interview.
(Source: ArabianBusiness YouTube channel)
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