The Ministry of Industry and Advanced Technology (MoIAT), in cooperation with Lulu Retail, launched a national initiative to promote locally manufactured products.
Aimed to support the objectives of the “Make it in the Emirates” campaign, the initiative will see Lulu stores across the country promoting local products.
The initiative will be rolled out in two phases, with accredited manufacturers getting invited to participate in the campaign in the first phase, the Emirates News Agency (WAM) said in a statement.
Lulu’s outlets will feature dedicated ‘Made in the Emirates’ shelves
The second phase will see Lulu supporting local manufacturers to obtain the ‘Made in the Emirates’ quality mark.
Throughout December, Lulu’s outlets will feature dedicated ‘Made in the Emirates’ shelves.
Coinciding with the UAE’s 53rd National Day celebrations this month, Lulu will select 53 local products to be promoted each week.
It will also offer discounts and additional points under the LuLu Happiness loyalty programme.
The initiative is part of the Memorandum of Understanding (MoU) signed between MoIAT and Lulu Retail earlier.
The MoU is also designed to encourage Lulu’s suppliers to join the National In-Country Value (ICV) Program.
MoIAT and LuLu will host suppliers in workshops to highlight the benefits of joining the National ICV Program and obtaining the Made in the Emirates mark.
Omar Al Suwaidi, Under-Secretary of MoIAT, said, “This MoU embodies the ministry’s efforts to support and collaborate with leading companies and to create an attractive business environment for local and international investors.”
He said MoIAT collaborates with the public and private sectors with the aim of strengthening partnerships, enabling growth in the industrial sector, enhancing competitiveness and opening new horizons for businesses and investments.
Saifee Rupawala, CEO of Lulu Retail, said the company will be working very closely with all the key stakeholders, from the manufacturers to government authorities and its stores across the UAE, to promote the products made in the UAE.
“This launch campaign will run throughout the month of December and will be organised every year,” he said.
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