Sharjah Sustainable City in partnership with Emirates Red Crescent (ERC) has launched a new campaign to reduce food waste and promote mindful consumption during the month of Ramadan.
‘Sustainable Ramadan’ will include a number of activities to raise awareness to help reduce food waste.
One of the main focus of the activity is to learn how to store, share and make use of untouched food to boost behavioural change toward food waste.
Yousif Ahmed Al-Mutawa, Chief Executive Officer of Sharjah Sustainable City said, “Food waste means wasting precious resources, including water and energy that has been used to produce it. As a city dedicated to sustainability, we want to create an eco-friendly community that not just lives in a sustainable city but also embraces and promotes environmentally friendly habits.”
“Therefore, we are delighted to launch this dedicated campaign to share knowledge among our community, especially our young residents about the importance of reducing food waste and its immediate and long-term impact on our environment. I thank Emirates Red Crescent for joining our efforts toward zero waste and helping us raise awareness on this important issue and create a sense of sharing among our residents, especially during the holy month of Ramadan,” he added.
Sultan Al Shehi, Manager of the Preservation of Grace project of Emirates Red Crescent said, “We are happy to see Sharjah Sustainable City joining our humanitarian initiative aimed at combatting wastefulness. The city has already made remarkable strides in sustainability and recognizes that reducing waste is a crucial aspect of sustainable living. By partnering together, we are harnessing the power of generosity and sustainability, especially during the holy month of Ramadan and as we observe the Year of Sustainability in the UAE. Our objective is to raise awareness about the transformative impact of sharing and reducing waste — on people and the environment. Together, we aim to inspire individuals and communities to embrace sustainability and generosity as a way of life.”
Food waste has become a cause of major concern all around the world, studies show that around 931 million tons of food is wasted everyday.
Follow us on
