It has been 13 years since Dubai’s Burj Khalifa was first inaugurated. With a total height of 838 metres, the tower has been an iconic landmark, not just in the emirate but also across the world.
The tower took six years to be built and cost a whopping $1.5 billion.
From being a stunt spot for Tom Cruise’s Mission: Impossible – Ghost Protocol, to fireworks, and laser shows and many more momentous experiences, the tower has been well-sought out for ever since it was erected.
A sleek, timeless design, the Burj Khalifa was designed by America’s Skidmore, Owings and Merrill architect Adrian Smith.
Smith’s design had drawn inspiration from the hymenocallis spider lily, which is also a regional desert flower. The design is also a combination of intricate patterning systems of Islamic architecture, which is marked by an upward spiral.
The Burj Khalifa’s exteriors is made up of aluminium and glass, with almost 24,350 cladding panels and 103,000 square metres of glass used for a shining exterior as well as a means to reduce heat transmission.
The Burj Khalifa is also the recipient to many record-breaking honours, of which many remain undefeated. Some of these include the tower’s number of floors which totals up to 163. The tower is also home to the highest observation deck in the world.
In addition, the Burj Khalifa is also one of the most visited architectural marvel by a global audience, especially due to its laser shows, the dancing fountain and fireworks.
It also costs AED1 million for 15 minutes of laser advertising on the world’s tallest tower – the Burj Khalifa.
The cost to place an advertisement, movie teaser or message on the façade of the Burj Khalifa start from AED250,000 ($68,064.25) for three minutes during weekdays from 8 PM to 10 PM, rising to AED350,000 ($95289.95) during weekends, according to a rate card shared with Arabian Business.
Two main templates can be used to project an advertisement – Perspective view and Pixel accurate – with each of the templates having their benefits, and both being viable options for the playback system.
For two three-minute impressions any night between 8 PM and 10 PM the price is AED500,000 ($1,36,128.50) and for AED1 million you can get five three-minute impressions any night between 7 PM until midnight.
All you need to know about advertising on Burj Khalifa
The three-minute spot cannot be broken down into several shorter spots.
The cost is exclusive of VAT and the full payment must be settled ahead of the date the advertisement goes live on the tower.
Music can be part of the video to be displayed on the façade, however, the video cannot be synced with the fountain.
Burj Khalifa allows all emerging designers, light and 3D mapping artists to participate in submitting their proposals to have their work displayed on the iconic structure’s façade.
Shah Rukh Khan featured on Burj Khalifa
A three-minute advertisement by UAE’s Burjeel Holdings featuring Bollywood icon Shah Rukh Khan, was displayed on the Burj Khalifa on September 28. Khan is the brand ambassador the healthcare operator.
The actor, who is often addressed as ‘King Khan’ in the Bollywood industry, is being paid around $4 million to star as the face of a new advertising campaigns for Burjeel Holdings, according to sources with knowledge of the matter.
Burjeel Holdings operates 39 hospitals and medical centres across the region. The Abu Dhabi-based company is currently going through an IPO that will see 11 percent of its equity sold – and valuing the group at around $3 billion.
The group was founded in 2007 by Dr Shamsheer Vayalil, who is also looking to enter Saudi Arabia with investments of up to $1 billion planned.
The façade of the world’s tallest tower has been used by high-profile campaigns in the past such as Noon.com, Cartier, Huawei, Walt Disney to promote The Lion King and Avengers: Endgame movies, among other global brands and movies.
In addition, the total value of residential sales at the Burj Khalifa rose by 16 percent during 2022, according to data by global property consultant Knight Frank to mark the tower’s 13th anniversary.
The data added that Burj Khalifa “continues to enjoy robust demand, mirroring the rest of Dubai. Indeed, with 94 apartment sales in 2022, totalling over AED477 million, the Burj Khalifa accounted for 3 percent of all sales in Downtown, which amounted to AED15.6 billion.”
“What’s impressive about the Burj Khalifa is that since opening 13 years ago, the tower has accounted for AED7.9 billion of home sales, or 7 percent of the value of all sales in Downtown and 0.25 percent of all homes sold in Dubai since 2010,” Knight Frank’s partner head of Middle East research Faisal Durrani said.
The most expensive apartment sold at the Burj Khalifa in 2022 transacted for around AED4,000 per square foot ($ 1,100 per square foot), Knight Frank data said.
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