Blue Shield Advertising Media Trading Group (BSA) has announced the appointment of Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum as its new Chairman.
Sheikh Mana said, “We are committed to achieving a transformative shift in the advertising field. By leveraging the expertise and resources of Blue Shield Advertising (BSA), we aim to drive positive market changes and introduce projects that resonate with Dubai’s prestigious global standing. With the support of our visionary leadership, we are well-equipped to realise this ambitious vision.”
Wissam Traboulsi, Founder and CEO of Blue Shield Advertising Media Trading Group, said “We are honored to welcome Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum as our Chairman. His invaluable guidance and vision will propel Blue Shield Advertising to new heights. Sheikh Mana brings a forward-thinking vision, exceptional leadership, and a passion for innovation that aligns perfectly with our mission to elevate the standards of outdoor advertising in the UAE.”
Sheikh Mana, known for his accomplished career in both academic and military fields, is expected to strengthen BSA’s leadership in the market.
Under his chairmanship, BSA plans to expand its portfolio, introduce new prime advertising locations across Dubai, and create employment opportunities for specialised talents within the advertising industry.