Incorporating a retention-first mindset is not just a strategy; it is a paradigm shift
Author Archives: Zafer Akyel
Zafer Akyel brings over 15 years of experience with top global Martech and AdTech solution providers, where he has excelled in crafting strategic proposals and guiding prospects through the technical intricacies of CDP, marketing automation, and digital transformation. Currently at WebEngage, he leads the Solutions team, leveraging AI to help brands unlock their digital marketing potential and elevate customer experiences.
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