Racing has turned into a very slick, well-polished product, one that enables brands to showcase their products and services to a diverse audience, whether that’s sponsoring teams, drivers, or events
Author Archives: Lorenzo Jooris
Lorenzo Jooris is the CEO of Creative Zone, Dubai’s leading business advisory firm. Lorenzo holds extensive and diverse experience in the Middle Eastern and South Asian business markets and retains an expert opinion on the regions’ SMEs and startup culture. He was the founder of One World Communications, a 360-degree multi-media powerhouse advising governments around the world in branding and communication strategies. He later on started Leaders Middle East in the UAE and formulated “Leaders without Borders,” an initiative that promotes young social entrepreneurs’ development, as well as the “Power Women of Arabia" debate. In 2018, he joined Arton Capital as the Vice President of global growth and strategy, where he oversaw international expansion of the company and was in charge of sales, marketing and events worldwide. Lorenzo is a firm believer in giving back to the community, and within Creative Zone, he has spearheaded significant initiatives to help and support promising startups and entrepreneurs. He is the author of Recipes for a Better World, and he also serves as an advisor to the James Michel Foundation.
All Articles
cultural sensitivity
Understanding the law of equivalent exchange in business
Anyone who does business in Dubai and the wider GCC understands the region’s cultural emphasis on personal relationships and building mutual respect – in this environment a little reciprocity goes a long way
GCC businesses
GCC 2024: 5 reasons to start a business in the New Year
Choosing to start a business out here is not just a strategic move – it’s a decision to embrace a dynamic and forward-thinking business environment
business transformation
Five business lessons I’ve learned as a Dubai-based CEO
I’ve been fortunate enough to learn first-hand what it means to do business in such a vibrant, dynamic, and forward-thinking environment
African Entrepreneurs
The wide world of startups: Which markets are VCs missing out on?
Opportunities abound around the world for those with capital looking for exciting prospects
AI
Beyond chatbots: Why AI can offer your company so much more
Even smaller companies are investing heavily in AI to help drive business growth and gain a competitive edge
High Net Worth Individuals
Super-rich demographics: Understanding the top-tier market
While the wealth of the top tier may seem incredibly disproportionate compared to the rest of the world, the super-rich can make a valuable contribution to any country’s economy
Artificial intelligence
Why ChatGPT is set to revolutionise business
Machine learning models such as ChatGPT are creating a real buzz among tech wizards and investors alike. And with good reason – the technology is set to revolutionise how business works in the coming years
100% foreign ownership
Dubai startups: Golden Visa, metaverse shift, business reform, venture capital point to optimism in 2023
The trends of 2022 paint positivity for 2023
business plan
UAE startups: 20 questions every founder needs to answer
Entrepreneurs need to answer these questions to stand any chance of success
Cryptocurrency
Will the Middle East be shielded from economic recession in the West?
There’s a huge amount of speculation floating around regarding the economic crisis – particularly in the US and Europe. While it might well roll across those parts of the world, are we likely to see it darken the shores of the Middle East?