Hayssam El Masri

Author Archives: Hayssam El Masri

Hayssam El Masri is an esteemed figure in the financial and investment realm, renowned for his multifaceted roles and remarkable achievements spanning over 28 years. As the Founder and Senior Executive Officer (SEO) of Ento Capital, a pioneering ethical Investment Banking entity headquartered in Dubai International Financial Centre (DIFC), El Masri has navigated the complex landscape of global finance with unwavering dedication. Under his astute leadership, Ento Capital Management Limited has cemented its status as a beacon of ethical excellence, guided by its commitment to responsible investment practices. The company's operations are diligently overseen by the Dubai Financial Services Authority (DFSA), a testament to its adherence to stringent regulatory standards.

Furthermore, El Masri's indelible mark is imprinted upon the dynamic landscape of Ento Private Equity (GP) Ltd., where he assumes the responsibilities of a Board member and Director. His strategic insight and financial acumen are instrumental in driving the success of this entity, which plays a pivotal role in shaping investment opportunities and fostering growth across diverse sectors.

As a vanguard in the realm of investment and finance, El Masri is heralded as a prolific investor and a trusted strategic advisor. He has played a transformative role in the trajectory of multinational corporations and real estate ventures. El Masri's unique ability to chart uncharted territories and catalyze corporate objectives has led him to be a sought-after confidant to Boards of Directors, CEOs, and visionary entrepreneurs. His visionary guidance has paved the way for companies to achieve unparalleled success, transcending the boundaries of what was once deemed possible.

El Masri's legacy is interlinked with his skillful creation and restructuring of numerous enterprises. His proficiency in orchestrating private placements and orchestrating seamless mergers and acquisitions has left an indelible mark on the financial landscape of the region. These accomplishments reflect his unparalleled mastery of intricate financial transactions and his innate ability to navigate complex negotiations with finesse.

One of El Masri's crowning achievements lies in his role as the President and Co-Founder of Sharjah Oasis Real Estate Company. This transformative endeavor encompassed the development of the awe-amazing Sharjah Waterfront City, an ambitious project comprised of ten interconnected islands graced by man-made canals. With visionary zeal, El Masri breathed new life into the project, unveiling a novel structure and development component at Cityscape Global 2015. Under his stewardship, Sharjah Oasis embarked on a remarkable journey to realize its vision of a sprawling real estate masterpiece in the Northern Emirates, boasting an unprecedented total value of USD 4.9 billion.

The trajectory of El Masri's illustrious career has been punctuated by his role as an Advisor to the Board of Directors of The Investor for Securities Co. (INVESCO). His steadfast dedication and unwavering commitment were instrumental in catapulting INVESCO into a league of its own, transforming it into one of Saudi Arabia's most esteemed asset management companies.

El Masri's illustrious journey is further enriched by his tenure at Computer Associates Middle East (CA-ME), a global software company with a total revenue of $4.2 billion. Within this dynamic environment, El Masri's meteoric rise from Principal to Channel Director and ultimately Chief Operating Officer stands as evidence of his exceptional prowess and relentless pursuit of excellence. His invaluable experience within the realm of IT has further enhanced his repertoire, highlighting his capacity to swiftly adapt complex concepts and emerge as a visionary leader.

In the tapestry of his achievements, Hayssam El Masri emerges as an invincible force, an architect of financial landscapes, and a beacon of ethical investment practices. His legacy is imprinted in the transformative enterprises he has nurtured, the boundaries he has redefined, and the profound impact he continues to wield across the global financial ecosystem.
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