Navigating the impact of 2023’s technology will be key for 2024 success
Author Archives: David Balfour
David Balfour is the Co-Founder of LIGHTBLUE and has been working in the events, sponsorship and activations arena since 1999. Recently appointed Chair of Tribe Global - a growing independent network of 40 plus agencies in 54 cities around the world. Founded in 2007, LIGHTBLUE is a creative experience agency built for the now. A pioneer in the experiential field, the agency believes in human intelligence and embraces creative courage.
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Artificial intelligence
Brands that ignore Web3 will be left behind
Some businesses have yet to realise that the Web3 paradigm shift has already begun