Anastasiya Golovatenko

Author Archives: Anastasiya Golovatenko

Anastasiya is an accomplished PR professional and business advisor who leads a Dubai-based B2B focused communications consultancy Sherpa Communications. With more than 14 years of expertise developing and executing all aspects of public relations and marketing campaigns, she provides senior counsel to brands of any size and structure helping them achieve business objectives and meaningful results through the strategic use of communication.

She has experience across various sectors - from B2B to B2C industries, and has worked with the MENA, international and CIS clients, diplomatic bodies, trade institutions, government institutions and NGOs – supporting them both in-house and on the agency side. She prides herself on establishing a personal connection with agency’s clients to best match their specific needs. Anastasiya and her colleagues also actively support a rising number of startups and SMEs in the UAE and Middle East region providing advice on best practices and tactics for effective scaling up and business growth.

A passionate public relations practitioner, Anastasiya is actively involved in community groups in the UAE helping individuals and businesses master PR tools for their projects. She is involved in mentorship programmes by in5 startup hubs in the UAE (In5Tech, In5Design, In5Media), she is also an active business mentor and communications advisor at TiE Dubai, entrepreneurship organization with the global footprint; she is also an advisor at Abu Dhabi SME Hub and Jupiter Business Mentors (JBM), mentorship platform that helps aspiring entrepreneurs in the UAE and across the Middle East region turn their disruptive ideas into reality.

She writes for the UAE and international media on important industry topics sharing tips and advice on effective communication, reputation management, savvy marketing planning amongst others.

Anastasiya graduated with honors from Kiev Institute of International Relations, where she earned Master Degree in Public Relations & Analytics (Hons.).
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