The tourism and hospitality sector must embrace innovation at a faster rate in order to take advantage of the positive recovery from the coronavirus pandemic, according to leading industry experts.
The group were talking as part of a panel discussion at the World Tourism Forum (WTF) International Festival, held recently in Andermatt, Switzerland.
During the session on the final day of the event, Adeeb Ahamed, managing director of Twenty14 Holdings, who was recently appointed to the WTF’s advisory board, pointed out the need for various stakeholders of the industry, right from asset owners, to operators, travel agents and other crucial links of the travel supply chain, to find common ground in adopting technology-led innovation, at a faster pace.
While Puneet Chhatwal, CEO of Indian Hotels Company Limited, spoke of the need for the industry to position itself responsibly in a bid to reduce its carbon footprint.
The discussion, which also included Adam Sacks, president of Tourism Economics; and Christine Demen Meier, managing director of Les Roches; touched on the importance of recovering from the crisis and the better handling of the industry’s resource crunch, especially skilled human resources, to ensure the sector seems as prospective to investors as future talents and job aspirants.
Founded in 2008, World Tourism Forum is the world’s most coveted tourism platform where international top-level decision makers from industry, government, academia, and finance collaborate with the next generation on future challenges.
The next gathering of WTF will be held in New Delhi, India, in December.
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