Cathay has announced the launch of Cathay Cargo, the all-new rebrand of its cargo business. Originally Cathay Pacific Cargo, the company will now be called Cathay Cargo.
The change aligns with the brand redesign and reinforces existing brand associations and perceptions held by customers. Cathay Cargo aligns with the same purpose, vision an values of the master brand and subsidiary brands including Cathay Pacific, the passenger airline and Cathay, the lifestyle offering.
Shipping directly to more than 70 destinations around the world, Cathay Cargo is committed to advancing the development of all destination countries by Cathay’s 200 aircrafts.
Group Chief Executive Officer Ronald Lam said: “Cathay’s cargo business has played a vital role in the success of the Cathay Group since 1946, when we carried our first shipment between China and Australia. Our cargo services operate out of our home base of Hong Kong, which is also the world’s busiest international air cargo hub,” said Ronald Lam, Group Chief Executive Officer.
“This is an opportune moment to align our cargo business with the master brand as we continue our cargo investments in Hong Kong and the Greater Bay Area for a promising future. This rebrand reflects our Cargo business’ commitment to the same ‘Move Beyond’ ambition as the Group, while building on a strength that the Cathay brand has long been known for – offering leading-edge services to our customers,” he added.
Director Cargo Tom Owen said: “Cathay Cargo continues to innovate new solutions, services and technology for customers as we build towards being one of the world’s greatest service brands. Continued investment in technology and logistics will solidify our position as a leading player in the industry,” said Director Cargo, Tom Owen.
The slew of changes come as the company works toward a complete rebrand.
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