The e-commerce scene in the UAE is expected to rise to AED40 billion during the year 2018, while online shopping currently represents 2% or less of retail sales, said Simon Cooper, CEO, Centrepoint.
During the past few years, Centrepoint focused on developing its digital platforms and consequently secured 2.5 million followers on Facebook, Twitter, Instagram and Youtube accounts. “We saw how our channel on Youtube boosted our sales and complemented our presence in the retail scene. Consumers go online to search for our products and then buy them from the stores or vice versa. Our Click & Collect facility that will be launched soon will grow the business notably,” explained Cooper.
Recently, Centrepoint opened a store at Doha City Festival targeting young families and youths within the age group of 25-30, who aim at purchasing products at reasonable prices and easily, he added.
“This age group wants to enjoy a multi-sensory experience. For this reason, we installed many digital screens , music and designed the store’s ambience to deliver this strong message to our shoppers. Qatar is one of the markets that witnessed a high performance and Centrepoint is one of the most admired brands in the region,” said Cooper.
Though the retail sector faces many challenges, Cooper stressed that Centrepoint succeeded in interacting with its major clients while making profits, by offering value-added products in return of reasonable prices and efficient servicing.
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